Core Services

We believe any commercial and medical strategy must start with the patient.  Beyond rhetoric, understanding the attributes, behaviors, demographics, locational aspects, assess barriers, and other factors will maximize patient access.  Consider, for example, the burden of travel on patients with regards treatment or trial access.  Or HCP knowledge gaps for a condition which may impact access. 

 While working closely with KOL Database & Analytics providers, True North further advances your strategy thru design of web-based geospatial models.  These model help with resource deployment & territory analysis, patient advocacy identification, digital asset / web deployment, strategy visualization, patient access, and site of care selection.  We can also model referral patterns to visually track the patient journey from diagnosis to treatment by city.

Following hand curation of relevant content, we design and deploy customized web-based tools to measure trends, gaps, test hypotheses, and allow for dynamic search of Congress Abstracts from the previous 5-10 years.  Typically, the platform contains >250,000 abstracts.  These tools help prioritize Congresses, support publication planning, track thought leaders, support competitive intelligence, and alert Medical & Commercial teams to emerging trends.  In addition, these platforms ensure objective, data driven decision making during annual scientific strategy planning.

We recently completed a project using Google search data related to COVID-19. The models incorporate aggregated search activity by day from key locations across the globe.  Over 400 symptoms are aggregated and tracked. The models utilize “differential privacy” which is a cutting edge technique to add randomness to the data for privacy purposes while preserving data quality.  The result is the ability to better predict disease spread, outbreaks, assess symptom co-morbidities, assess various conditions on local level, advance population health research, and accelerate government response with tailored tactics 

In addition to robust market size and key opinion leader (KOL) insights from commercial claims analysis, True North Solutions leads locational-based analysis to further advance your strategy and better leverage your data investment.  These models can be used to prioritize KOLs, deploy resources more effectively, develop hyper-accurate market size estimates, visualize impact of external events, and engage in visual scenario planning.  

One of the fundamental activities in Medical Affairs is CME (Continuing Medical Education). CME serves a critical purpose to address key HCP educational gaps in order to ensure appropriate use of the treatments.  Currently, HCP gaps are typically identified through surveys, advisory boards, internal discussion, and subjective opinions.  However, True North is pioneering the use of AI, big data models, and NLP to identify gaps yielding 12X efficiency gains with more objective evidence.

In order to improve "voice of the patient", we analyze social media to discovery trends, catalysts, sentiment / perception by topic, influencers, competitive intelligence, and data gaps.  In addition, we identify posts with highest impact, engagement, and influence.  All major platforms are analyzed including Twitter, Instagram, Facebook, and blogs.

We also lead discovery and assessment programs across genes, biomarkers, and other areas to assess and illustrate key relationships.  This model shows the relationship between the top 30 genes most often mutated in breast cancer AND BRCA1 based on analysis of >200,000 publications.